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The Beginning
Spallanzani Jewels has been an iconic and highly admired brand in the Milanese luxury fashion world for well over one hundred years. In 1880 Carlo Spallanzani founded and opened the first store front in Milan, starting a legacy far beyond his dreams and intentions. Since the opening of that first store the company has been passed down through five generations creating a respected name in high society. It was in 1947 when the company really started to make a name for itself as Guido Spallanzani, the grandson of Carlo, took over the company. Him and his wife, Rosabianca, who stepped in as the jewelry designer, worked together introducing pieces still popular today, hosting extravagant events and shows, and really grew the name and company Spallanzani.
Much of the high-class people in Milan were in attendance and did not want to be seen missing the reputable Spallanzani shows. Gifts were given out as models not only walked down the runway but went up to tables showing off the stunning new jewelry. In 1974 Spallanzani was invited to the Diamonds-International Awards and Aurea 74, where they auctioned of a piece for a great sum of money. A big part of this growth has to do with the iconic “Only You” bracelet that still is one of Spallanzani’s best sellers. Guido decided to give his lovely wife and partner a yellow gold and white diamond bracelet that read “TSTQCA”, an acronym for “Tu sei tutto quello che amo” which translates to “You are all that I love”. Years later the couple decided to gift their daughter Marcella a similar customized bracelet with the names of her two kids, “Gaia” and “Francesco”. Fast forward to the year 1975 where the “Only You” bracelet was trademarked and quickly became popular.
A New Beginning: Gaia Spallanzani
With Gaia taking over the company, a big shift in the brand can be seen. While still honoring the past, she has managed to revamp and update the Spallanzani image, by adding a new innovative touch to old styles. Gaia changed the style of the maison because she wanted to tell more of a story with her jewelry. This is clearly seen in her newer collections and pieces, as she is extremely passionate about the story of the soul, symbolism, and astrology. Her jewels function as talisman, which are generally a portable object that has “powers” or a strong spiritual connection with the owner. They are an interpretation of the wearers deep and intimate feelings and beliefs. Her creative style has made a splash in the fine jewelry industry, getting coverage from magazines such as Vogue and L’Officiel Italia. The innovative shift, brought by Gaia, has opened Spallanzani to a much bigger target audience as it has become a more global name.